Important information and tools for tourism professionals

We offer you assistance, tools, and coaching so that you can develop your services and market them as successfully as possible. Together, we will make Porvoo an even more attractive and appealing tourist destination!

• Destination Management Organization
• Develop Porvoo’s year-round and responsibly produced event offering
• To support the various branches of the city organization in marketing planning and measures, especially for flagship projects.
• To attract new inhabitants, events and event-goers to Porvoo
• Develop the city of Porvoo as an event platform (e.g. regions and infrastructure)
• Create networks and connect actors
• To make Porvoo specialties and phenomena known
• Following trends, innovating new things, making new partnerships
• Promoting and marketing of Art Factory to event visitors and business customers

Everyone is welcome to the Visitporvoo website! Please send us a description of your company, preferably in Finnish, Swedish, and English, a landscape-oriented photo, as well as your company’s contact information and website address. If needed, we can assist with translation of your texts.

We share current content that interests our target audiences on our social media channels, following our strategic marketing themes. The main themes for 2025 are Food and local treats, Culture and Events and the Archipelago.

Each channel has its own target group and identified audience. Content is tailored to the target audience.

Facebook: +12,000 followers ↗

• Publication language: Finnish and Swedish
• Content: Current themes, events
• Special feature: Also more commercial content from partners
• Tagging: @visitporvoo or #visitporvoo

Instagram: +15,200 followers ↗

• Publication language: English, except for events in Finnish and Swedish
• Content: Visually appealing content on current themes, events
• Special feature: personal experiences and photos from visitors, as well as influencer collaboration content
• Tagging: @visitporvoo or #visitporvoo

TikTok: +889 followers ↗

• Publication language: Finnish, Swedish, English, depending on the target audience and publication topic
• New area of exploration, profile still being developed
• Content: Focused on events and current themes

LinkedIn

• Publication language: Finnish, Swedish, English, depending on the target audience and publication topic
• Content: Informative posts, content of interest to professional audiences
• Special feature: Highlights from international media mentions
• Tagging: @visitporvoo or #visitporvoo

With the form, you can submit your event to the event calendar. Please submit your event well in advance, at least one week before the event. You can submit your event in Finnish, Swedish, and English.

Companies and attractions are responsible for keeping their opening hours up to date in the calendar.

The Porvoo city map is updated annually, and visibility on the map is free for businesses. Visit Porvoo curates the content according to strategic tourism marketing themes. The map is available in Finnish-Swedish, English-German, Spanish-French, and Japanese-Chinese language versions, both printed and web versions. Printed maps can be found in black map stands around the city and are available at the customer service point Porvoo info, Lundinkatu 8. The web version can be found in the ‘For Tourism Professionals’ section on visitporvoo.fi.

If you want to be included on the map or update your information, please get in contact!

Visit Porvoo has updated its guidelines for the use of tourism marketing images. Check out the new guidelines here.

Accessibility information is important for visitors as it allows them to plan their visit and ensures that all visitors can enjoy the destination or company services safely and comfortably. This information helps reduce barriers and promotes equality and inclusivity.

Based on the survey conducted from October to December 2024, the Accessibility page has been compiled with information for consumers about the accessibility of popular attractions in Porvoo. The survey focused on the accessibility of the sites from the perspective of visitors with mobility impairments, but also aimed to consider visual and hearing impairments. The survey was conducted by an accessibility surveyor and an expert by experience from the Finnish Association of People with Physical Disabilities.

At the same time, materials were also produced for Porvoo businesses to use in publishing their own accessibility information. The most important thing is not perfection but open and honest communication.

• A database where Finnish tourism companies can store information about their company and the products and services they offer.
• Through the interface, company and product information can be retrieved for various channels, such as Visit Finland’s website and B2B channels, regional websites, commercial operators, and many other channels.
• Utilizing DataHub is free for both tourism companies and data users.
• The requirement is that the company’s website is available in English.

Visit Porvoo is working to make tourism more sustainable. This means reducing the environmental and social impacts of tourism while increasing the benefits it brings, such as economic gain and job creation.

Developing sustainable tourism is a value issue for Visit Porvoo. To ensure that tourism is possible for future generations, bold decisions and innovative solutions are needed.

Visit Porvoo supports local businesses in developing sustainable tourism. We gather and share information and develop partnerships that support our stakeholders on their sustainability journey.

Visit Porvoo’s goal is not only to increase the number of tourists but also to ensure that visitors in Porvoo stay longer, use local services, and discover Porvoo year-round.

Areas of Sustainable Tourism

Environmental Responsibility

• Environmental protection
• Climate awareness
• Protection and restoration of valuable sites

Social Responsibility

• Respect for cultures and consideration of local residents
• Employee rights and well-being
• Developing infrastructure and services
• Inclusivity, meaning everyone is valued regardless of their background

Economic Responsibility

• Positive financial impacts
• Employment effects
• Supporting the local economy

Sustainable tourism aims to find a balance between environmental responsibility, social responsibility, and economic responsibility.

The Sustainable Travel Finland (STF) program developed by Visit Finland is a tool for sustainable tourism that encourages and helps Finnish tourism companies develop sustainable practices. Companies that complete the STF program are awarded the STF label. Visit Porvoo encourages local tourism companies to develop sustainable tourism by supporting participation in the STF program.

Did you know that investments in sustainability improve companies’ profitability and resilience? Or that customer satisfaction and perceived quality are higher in companies that operate responsibly? Carbon Neutral Experience 2.0 promotes carbon neutrality in the domestic tourism, restaurant, and event sectors in Uusimaa to achieve its goals by 2030. At the same time, it guides and supports companies in transitioning towards profitable and sustainable business practices.

Inclusivity

We want to ensure a safe travel experience and unforgettable adventure for all visitors to the area, making rainbow travelers want to return to the city again and again.

South by Cycle and Welcome Cyclist Badge

South by Cycle is a network of routes designed for touring cycling in Southern Finland.

The Welcome Cyclist badge is designed to make life easier for cyclists when looking for places and services where cyclists are welcome. Companies can join the Welcome Cyclist program by offering cyclist-friendly services that make bike travel smooth and effortless.

The Welcome Cyclist badge can be applied for by accommodation services, restaurants, cafes, bike rentals, bike repairs, visitor attractions, buses, taxis, and bike ferries and boats. Companies that receive the badge are included on the Bikeland cycling tourism map and benefit from the joint marketing of cycling tourism in Finland. The badge can also be added to the company’s product card in Visit Finland’s DataHub. Starting from April 2025, the annual fee for the Welcome Cyclist program is 45 euros.

Visit Porvoo supports the use of low-emission modes of transport and recognizes cyclists as a growing tourist group that often uses local services and stays along their route.

Visit Porvoo is the official partner of Santa Claus Finland, and Porvoo is the City of Goodwill of Santa Claus. Join us in developing Christmas in Porvoo!

Events attract tourists to Porvoo year-round. They balance seasonal variations, attract visitors during quiet months, and encourage event participants to use local services. Porvoo’s events annually attract a total of 30,000–40,000 people. The goal of each Visit Porvoo event is for every euro spent to bring about 3–5 euros to the city.

Do you want to sell products? Organize a program? Participate in your own fun way? You can even rent a wooden booth from the city of Porvoo and come sell your products and services or design your own attractive product for the event, such as a Runeberg drink or meal at the River Carnival. Participate in the event with your own program – contact us and suggest!

Our Events

Generate Revenue

Organizing events supports local businesses, such as hotels, restaurants, and shops, and thereby benefits the entire city of Porvoo and its residents.

Increase Community Spirit

Events bring locals together and give Porvoo residents the opportunity to participate and enjoy a diverse program year-round.

Create Vitality

Events make the city a more vibrant and interesting place for Porvoo residents and potential new inhabitants. They also attract new businesses and tourists to Porvoo.

Enhance Reputation

Events provide an opportunity to market the city to a wider audience through various media, both through paid advertising and through articles written about Porvoo’s events and word-of-mouth.

A familiarization trip (FAM trip) is a business initiative where Porvoo as a region or a Porvoo-based company showcases its operations and services to tour operators, i.e., potential B2B customers. A FAM trip is an important marketing tool for Porvoo, as it gives tour operators the opportunity to experience real customer experiences, based on which they can recommend experiences to their own customers.